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skills/attribution-playbook/SKILL.md

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+---
+name: attribution-playbook
+description: Standard operating guide for campaign tagging, attribution models, and
+  QA.
+---
+
+# Attribution Playbook Skill
+
+## When to Use
+- Standing up or refreshing attribution models across teams.
+- Training campaign owners on UTMs, tracking, and governance.
+- Running QA before/after changing attribution weights or tooling.
+
+## Framework
+1. **Taxonomy Rules** – channel, campaign, creative, and experiment naming standards.
+2. **Model Catalog** – when to use first/last/linear/position/data-driven with pros/cons.
+3. **Data Contracts** – required fields, systems of record, sync cadence.
+4. **QA Checklist** – sample records, dedupe logic, cross-tool reconciliation.
+5. **Change Management** – approval workflow, communications, and measurement of impact.
+
+## Templates
+- UTM builder + validation sheet.
+- Attribution model comparison matrix.
+- QA runbook for campaign launches and quarterly audits.
+
+## Tips
+- Keep a shared "gotchas" log for recurring tagging errors.
+- Align with finance on ROI/CAC definitions before rolling out model changes.
+- Pair with `evaluate-attribution-models` for decision-ready narratives.
+
+---