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commands/monitor-channel-pacing.md

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+---
+name: monitor-channel-pacing
+description: Tracks spend, performance, and guardrails across paid and owned channels.
+usage: /marketing-analytics:monitor-channel-pacing --window month --channels paid_search,linkedin,display --alerts true
+---
+
+# Command: monitor-channel-pacing
+
+## Inputs
+- **window** – day | week | month | quarter | campaign.
+- **channels** – comma-separated list (paid_search, paid_social, display, events, content, email).
+- **budget** – optional target spend to compare pacing against.
+- **alerts** – true/false to include guardrail breach alerts.
+- **format** – dashboard | memo | slack.
+
+## Workflow
+1. **Spend & Performance Sync** – pull channel spend, impressions, clicks, CPL, pipeline, revenue.
+2. **Normalization** – convert currencies, align attribution windows, reconcile UTMs.
+3. **Guardrail Checks** – compare to CAC, CPL, payback, or custom thresholds.
+4. **Optimization Signals** – flag channels/assets needing creative refresh or budget shift.
+5. **Packaging & Alerts** – publish dashboard/memo and optional Slack digest for owners.
+
+## Outputs
+- Channel pacing dashboard with KPIs vs targets.
+- Alert summary for guardrail breaches + recommended actions.
+- Reallocation recommendations with projected impact.
+
+## Agent/Skill Invocations
+- `channel-performance-analyst` – leads pacing diagnostics.
+- `marketing-intelligence-lead` – confirms priorities + narratives.
+- `channel-pacing-guardrails` skill – enforces budget/efficiency thresholds.
+- `roi-benchmark-library` skill – supplies benchmarks for comparison.
+
+---