31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: research-brief-blueprint
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description: Standard template + checklist for scoping market research projects.
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---
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# Research Brief Blueprint Skill
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## When to Use
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- Kicking off any market research or insights program.
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- Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
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- Auditing vendor proposals or internal requests for completeness.
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## Framework
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1. **Business Question** – decisions to inform, stakeholders, success metrics.
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2. **Audience & Sample** – personas, geos, quotas, existing panels, exclusion criteria.
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3. **Methods & Sources** – qualitative, quantitative, desk, experimentation, telemetry.
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4. **Logistics** – budget, timeline, approvals, compliance considerations.
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5. **Deliverables** – format, fidelity, access model, follow-up cadence.
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## Templates
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- Brief doc (Notion/Doc) with structured sections + prompts.
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- Intake form or ticket template for repeating the process at scale.
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- Executive summary format to socialize scope before kickoff.
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## Tips
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- Capture "out of scope" explicitly to avoid scope creep.
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- Tie every method to a decision owner to keep studies focused.
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- Pair with `run-market-landscape-study` and `launch-quantitative-survey` to auto-populate briefs.
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---
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