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---
name: run-market-landscape-study
description: End-to-end secondary and primary research sprint covering market size, trends, and competitor mapping.
usage: /market-research:run-market-landscape-study --scope "AI Sales Tech" --regions na,emea --horizon 3y --format deck
---
# Command: run-market-landscape-study
## Inputs
- **scope** product category, segment, or thesis to analyze.
- **regions** comma-separated regions or markets.
- **horizon** timeframe for projections (1y, 3y, 5y).
- **format** deck | memo | dashboard.
- **sources** optional URLs, analyst reports, internal docs to ingest.
## Workflow
1. **Scoping** confirm hypotheses, KPIs, and stakeholder decisions.
2. **Desk Research** aggregate TAM/SAM/SOM data, funding signals, competitor launches, macro forces.
3. **Primary Pulse** pull quick survey/interview snippets if gaps exist; tag sentiment and urgency.
4. **Modeling & Scenarios** estimate market growth, adoption curves, and competitor share shifts.
5. **Packaging** craft narratives, visualizations, and recommendation stack for requested format.
## Outputs
- Market landscape deck/memo with size, trends, competitor matrix.
- Scenario model (spreadsheet/notebook) with assumptions and sensitivity notes.
- Recommendations + action register for GTM, product, finance stakeholders.
## Agent/Skill Invocations
- `insights-research-director` overall orchestration and exec packaging.
- `quant-insights-architect` builds models and validates data sources.
- `research-brief-blueprint` skill keeps scope/methodology aligned.
- `insights-repository-kit` skill archives findings + sources.
- `market-scenario-modeler` skill stress-tests assumptions and packages models.
---