35 lines
1.7 KiB
Markdown
35 lines
1.7 KiB
Markdown
---
|
||
name: launch-quantitative-survey
|
||
description: Builds, fields, and analyzes a quantitative survey with segmentation + scenario modeling.
|
||
usage: /market-research:launch-quantitative-survey --audience it,ops --sample 400 --method panel --analysis conjoint
|
||
---
|
||
|
||
# Command: launch-quantitative-survey
|
||
|
||
## Inputs
|
||
- **audience** – comma-separated personas/segments/regions (e.g., buyer, user, partner, NA, EMEA).
|
||
- **sample** – target completes (default 250).
|
||
- **method** – panel | in-product | customer-list | hybrid.
|
||
- **analysis** – preferred modeling approach (conjoint, maxdiff, segmentation, pricing, tracker).
|
||
- **constraints** – optional guardrails (privacy, incentive cap, excluded markets).
|
||
|
||
## Workflow
|
||
1. **Survey Blueprint** – translate objectives into questionnaires, branching logic, and guardrails.
|
||
2. **Panel + Quota Plan** – map sample sizes, weighting, and vendor sourcing.
|
||
3. **Programming & QA** – build survey, deploy QA scripts, confirm translations/localization if needed.
|
||
4. **Field Monitoring** – watch completes, data quality, and fraud checks; trigger mitigation if variance appears.
|
||
5. **Analysis & Reporting** – run specified models, produce dashboards, and deliver narrative plus recommendations.
|
||
|
||
## Outputs
|
||
- Survey instrument + logic map.
|
||
- Field tracker with quota progress and QA notes.
|
||
- Insight deck/notebook with stats, models, and action plan.
|
||
|
||
## Agent/Skill Invocations
|
||
- `quant-insights-architect` – designs survey + leads modeling.
|
||
- `insights-research-director` – ensures business alignment + executive packaging.
|
||
- `research-brief-blueprint` skill – keeps scope/method traceable.
|
||
- `participant-operations-hub` skill – coordinates incentives, consent, compliance.
|
||
|
||
---
|