Initial commit

skills/research-brief-blueprint/SKILL.md

@@ -0,0 +1,30 @@
+---
+name: research-brief-blueprint
+description: Standard template + checklist for scoping market research projects.
+---
+
+# Research Brief Blueprint Skill
+
+## When to Use
+- Kicking off any market research or insights program.
+- Aligning stakeholders on objectives, hypotheses, timelines, and deliverables.
+- Auditing vendor proposals or internal requests for completeness.
+
+## Framework
+1. **Business Question** – decisions to inform, stakeholders, success metrics.
+2. **Audience & Sample** – personas, geos, quotas, existing panels, exclusion criteria.
+3. **Methods & Sources** – qualitative, quantitative, desk, experimentation, telemetry.
+4. **Logistics** – budget, timeline, approvals, compliance considerations.
+5. **Deliverables** – format, fidelity, access model, follow-up cadence.
+
+## Templates
+- Brief doc (Notion/Doc) with structured sections + prompts.
+- Intake form or ticket template for repeating the process at scale.
+- Executive summary format to socialize scope before kickoff.
+
+## Tips
+- Capture "out of scope" explicitly to avoid scope creep.
+- Tie every method to a decision owner to keep studies focused.
+- Pair with `run-market-landscape-study` and `launch-quantitative-survey` to auto-populate briefs.
+
+---