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commands/run-market-landscape-study.md

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+---
+name: run-market-landscape-study
+description: End-to-end secondary and primary research sprint covering market size, trends, and competitor mapping.
+usage: /market-research:run-market-landscape-study --scope "AI Sales Tech" --regions na,emea --horizon 3y --format deck
+---
+
+# Command: run-market-landscape-study
+
+## Inputs
+- **scope** – product category, segment, or thesis to analyze.
+- **regions** – comma-separated regions or markets.
+- **horizon** – timeframe for projections (1y, 3y, 5y).
+- **format** – deck | memo | dashboard.
+- **sources** – optional URLs, analyst reports, internal docs to ingest.
+
+## Workflow
+1. **Scoping** – confirm hypotheses, KPIs, and stakeholder decisions.
+2. **Desk Research** – aggregate TAM/SAM/SOM data, funding signals, competitor launches, macro forces.
+3. **Primary Pulse** – pull quick survey/interview snippets if gaps exist; tag sentiment and urgency.
+4. **Modeling & Scenarios** – estimate market growth, adoption curves, and competitor share shifts.
+5. **Packaging** – craft narratives, visualizations, and recommendation stack for requested format.
+
+## Outputs
+- Market landscape deck/memo with size, trends, competitor matrix.
+- Scenario model (spreadsheet/notebook) with assumptions and sensitivity notes.
+- Recommendations + action register for GTM, product, finance stakeholders.
+
+## Agent/Skill Invocations
+- `insights-research-director` – overall orchestration and exec packaging.
+- `quant-insights-architect` – builds models and validates data sources.
+- `research-brief-blueprint` skill – keeps scope/methodology aligned.
+- `insights-repository-kit` skill – archives findings + sources.
+- `market-scenario-modeler` skill – stress-tests assumptions and packages models.
+
+---