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commands/launch-quantitative-survey.md
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name: launch-quantitative-survey
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description: Builds, fields, and analyzes a quantitative survey with segmentation + scenario modeling.
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usage: /market-research:launch-quantitative-survey --audience it,ops --sample 400 --method panel --analysis conjoint
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---
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# Command: launch-quantitative-survey
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## Inputs
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- **audience** – comma-separated personas/segments/regions (e.g., buyer, user, partner, NA, EMEA).
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- **sample** – target completes (default 250).
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- **method** – panel | in-product | customer-list | hybrid.
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- **analysis** – preferred modeling approach (conjoint, maxdiff, segmentation, pricing, tracker).
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- **constraints** – optional guardrails (privacy, incentive cap, excluded markets).
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## Workflow
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1. **Survey Blueprint** – translate objectives into questionnaires, branching logic, and guardrails.
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2. **Panel + Quota Plan** – map sample sizes, weighting, and vendor sourcing.
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3. **Programming & QA** – build survey, deploy QA scripts, confirm translations/localization if needed.
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4. **Field Monitoring** – watch completes, data quality, and fraud checks; trigger mitigation if variance appears.
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5. **Analysis & Reporting** – run specified models, produce dashboards, and deliver narrative plus recommendations.
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## Outputs
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- Survey instrument + logic map.
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- Field tracker with quota progress and QA notes.
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- Insight deck/notebook with stats, models, and action plan.
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## Agent/Skill Invocations
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- `quant-insights-architect` – designs survey + leads modeling.
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- `insights-research-director` – ensures business alignment + executive packaging.
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- `research-brief-blueprint` skill – keeps scope/method traceable.
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- `participant-operations-hub` skill – coordinates incentives, consent, compliance.
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---
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