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commands/launch-quantitative-survey.md

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+---
+name: launch-quantitative-survey
+description: Builds, fields, and analyzes a quantitative survey with segmentation + scenario modeling.
+usage: /market-research:launch-quantitative-survey --audience it,ops --sample 400 --method panel --analysis conjoint
+---
+
+# Command: launch-quantitative-survey
+
+## Inputs
+- **audience** – comma-separated personas/segments/regions (e.g., buyer, user, partner, NA, EMEA).
+- **sample** – target completes (default 250).
+- **method** – panel | in-product | customer-list | hybrid.
+- **analysis** – preferred modeling approach (conjoint, maxdiff, segmentation, pricing, tracker).
+- **constraints** – optional guardrails (privacy, incentive cap, excluded markets).
+
+## Workflow
+1. **Survey Blueprint** – translate objectives into questionnaires, branching logic, and guardrails.
+2. **Panel + Quota Plan** – map sample sizes, weighting, and vendor sourcing.
+3. **Programming & QA** – build survey, deploy QA scripts, confirm translations/localization if needed.
+4. **Field Monitoring** – watch completes, data quality, and fraud checks; trigger mitigation if variance appears.
+5. **Analysis & Reporting** – run specified models, produce dashboards, and deliver narrative plus recommendations.
+
+## Outputs
+- Survey instrument + logic map.
+- Field tracker with quota progress and QA notes.
+- Insight deck/notebook with stats, models, and action plan.
+
+## Agent/Skill Invocations
+- `quant-insights-architect` – designs survey + leads modeling.
+- `insights-research-director` – ensures business alignment + executive packaging.
+- `research-brief-blueprint` skill – keeps scope/method traceable.
+- `participant-operations-hub` skill – coordinates incentives, consent, compliance.
+
+---

commands/orchestrate-qualitative-lab.md

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+---
+name: orchestrate-qualitative-lab
+description: Designs and manages qualitative research labs (interviews, focus groups, diary studies) end-to-end.
+usage: /market-research:orchestrate-qualitative-lab --personas buyer,admin --sessions 12 --channels interview,focus-group --deliverable highlight-reel
+---
+
+# Command: orchestrate-qualitative-lab
+
+## Inputs
+- **personas** – comma-separated persona or segment list with optional tier tags.
+- **sessions** – number of sessions/interviews/focus groups to run.
+- **channels** – interview | focus-group | diary-study | community | hybrid.
+- **deliverable** – highlight-reel | memo | board-pack | research-notebook.
+- **incentive** – optional gift card or perk description to automate fulfillment guidance.
+
+## Workflow
+1. **Recruiting Plan** – build quota matrix, screeners, and outreach/incentive sequences.
+2. **Instrument Design** – generate discussion guide, stimulus, and exercise facilitation tips.
+3. **Scheduling & Logistics** – manage invites, reminders, recordings, consent, and backups.
+4. **Moderation & QA** – support moderators with live notes, probing cues, and debrief capture.
+5. **Synthesis & Packaging** – assemble highlight reels, quote libraries, and theme boards for the requested deliverable.
+
+## Outputs
+- Recruiting tracker with status, contact info, and incentive progress.
+- Discussion guide packet + moderator coaching notes.
+- Highlight reel / memo with themes, supporting quotes, and next-step recommendations.
+
+## Agent/Skill Invocations
+- `qualitative-field-lead` – owns recruiting, moderation, and synthesis.
+- `insights-research-director` – ensures alignment with business goals.
+- `participant-operations-hub` skill – tracks quotas, consent, incentives.
+- `insights-repository-kit` skill – archives recordings, notes, and transcripts.
+
+---

commands/run-market-landscape-study.md

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+---
+name: run-market-landscape-study
+description: End-to-end secondary and primary research sprint covering market size, trends, and competitor mapping.
+usage: /market-research:run-market-landscape-study --scope "AI Sales Tech" --regions na,emea --horizon 3y --format deck
+---
+
+# Command: run-market-landscape-study
+
+## Inputs
+- **scope** – product category, segment, or thesis to analyze.
+- **regions** – comma-separated regions or markets.
+- **horizon** – timeframe for projections (1y, 3y, 5y).
+- **format** – deck | memo | dashboard.
+- **sources** – optional URLs, analyst reports, internal docs to ingest.
+
+## Workflow
+1. **Scoping** – confirm hypotheses, KPIs, and stakeholder decisions.
+2. **Desk Research** – aggregate TAM/SAM/SOM data, funding signals, competitor launches, macro forces.
+3. **Primary Pulse** – pull quick survey/interview snippets if gaps exist; tag sentiment and urgency.
+4. **Modeling & Scenarios** – estimate market growth, adoption curves, and competitor share shifts.
+5. **Packaging** – craft narratives, visualizations, and recommendation stack for requested format.
+
+## Outputs
+- Market landscape deck/memo with size, trends, competitor matrix.
+- Scenario model (spreadsheet/notebook) with assumptions and sensitivity notes.
+- Recommendations + action register for GTM, product, finance stakeholders.
+
+## Agent/Skill Invocations
+- `insights-research-director` – overall orchestration and exec packaging.
+- `quant-insights-architect` – builds models and validates data sources.
+- `research-brief-blueprint` skill – keeps scope/methodology aligned.
+- `insights-repository-kit` skill – archives findings + sources.
+- `market-scenario-modeler` skill – stress-tests assumptions and packages models.
+
+---