31 lines
1.1 KiB
Markdown
31 lines
1.1 KiB
Markdown
---
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name: loyalty-modeling
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description: Use to model economics, tiers, and impact forecasts for loyalty programs.
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---
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# Loyalty Modeling Toolkit Skill
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## When to Use
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- Designing new loyalty tiers or revamping benefits.
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- Building business cases for loyalty investments.
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- Stress-testing point liability, breakage, and ROI.
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## Framework
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1. **Inputs** – member base, transaction frequency, average order value, churn, CAC.
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2. **Earning Model** – simulate points accrual, mission completion, and bonus events.
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3. **Redemption Model** – estimate burn rates, cost per reward, and liability curves.
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4. **Impact Drivers** – model uplift in retention, cross-sell, referral, or ARPU.
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5. **Scenario Planning** – compare base vs optimized vs aggressive variants.
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## Templates
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- Driver sheet (input assumptions, tier thresholds, rewards cost).
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- Sensitivity table (goal → driver → delta → impact).
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- Executive summary page for approvals.
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## Tips
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- Keep calculators modular so benefits can be toggled quickly.
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- Align with finance on liability recognition + accounting treatment.
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- Pair with `plan-loyalty` command to ensure blueprint is financially sound.
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---
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