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skills/member-insights/SKILL.md

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+---
+name: member-insights
+description: Use to analyze loyalty member behavior, segmentation, and experiment
+  results.
+---
+
+# Member Insights Skill
+
+## When to Use
+- Monitoring program health across tiers or regions.
+- Designing personalization campaigns based on loyalty data.
+- Reporting experiment outcomes to stakeholders.
+
+## Framework
+1. **Data Sources** – transaction systems, product telemetry, MAP/CRM, support, survey tools.
+2. **Segmentation** – tier, lifecycle stage, engagement score, risk/comeback cohorts.
+3. **Metrics** – enrollment funnel, active members, point velocity, redemption, incremental revenue.
+4. **Experimentation** – define guardrail metrics, success criteria, and monitoring cadence.
+5. **Insight Distribution** – dashboards, alerts, and story-driven memos for GTM teams.
+
+## Templates
+- KPI scorecard (metric → target → actual → variance → owner).
+- Segment heatmap (cohort → engagement → action recommendation).
+- Experiment readout template (hypothesis, lift, guardrails, next steps).
+
+## Tips
+- Blend quantitative metrics with VOC snippets for context.
+- Tag insights with urgency so ops/marketing can prioritize quickly.
+- Pair with `monitor-loyalty` command to ensure consistent reporting structure.
+
+---