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skills/loyalty-modeling/SKILL.md

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+---
+name: loyalty-modeling
+description: Use to model economics, tiers, and impact forecasts for loyalty programs.
+---
+
+# Loyalty Modeling Toolkit Skill
+
+## When to Use
+- Designing new loyalty tiers or revamping benefits.
+- Building business cases for loyalty investments.
+- Stress-testing point liability, breakage, and ROI.
+
+## Framework
+1. **Inputs** – member base, transaction frequency, average order value, churn, CAC.
+2. **Earning Model** – simulate points accrual, mission completion, and bonus events.
+3. **Redemption Model** – estimate burn rates, cost per reward, and liability curves.
+4. **Impact Drivers** – model uplift in retention, cross-sell, referral, or ARPU.
+5. **Scenario Planning** – compare base vs optimized vs aggressive variants.
+
+## Templates
+- Driver sheet (input assumptions, tier thresholds, rewards cost).
+- Sensitivity table (goal → driver → delta → impact).
+- Executive summary page for approvals.
+
+## Tips
+- Keep calculators modular so benefits can be toggled quickly.
+- Align with finance on liability recognition + accounting treatment.
+- Pair with `plan-loyalty` command to ensure blueprint is financially sound.
+
+---

skills/member-insights/SKILL.md

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+---
+name: member-insights
+description: Use to analyze loyalty member behavior, segmentation, and experiment
+  results.
+---
+
+# Member Insights Skill
+
+## When to Use
+- Monitoring program health across tiers or regions.
+- Designing personalization campaigns based on loyalty data.
+- Reporting experiment outcomes to stakeholders.
+
+## Framework
+1. **Data Sources** – transaction systems, product telemetry, MAP/CRM, support, survey tools.
+2. **Segmentation** – tier, lifecycle stage, engagement score, risk/comeback cohorts.
+3. **Metrics** – enrollment funnel, active members, point velocity, redemption, incremental revenue.
+4. **Experimentation** – define guardrail metrics, success criteria, and monitoring cadence.
+5. **Insight Distribution** – dashboards, alerts, and story-driven memos for GTM teams.
+
+## Templates
+- KPI scorecard (metric → target → actual → variance → owner).
+- Segment heatmap (cohort → engagement → action recommendation).
+- Experiment readout template (hypothesis, lift, guardrails, next steps).
+
+## Tips
+- Blend quantitative metrics with VOC snippets for context.
+- Tag insights with urgency so ops/marketing can prioritize quickly.
+- Pair with `monitor-loyalty` command to ensure consistent reporting structure.
+
+---

skills/reward-ops/SKILL.md

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+---
+name: reward-ops
+description: Use to run day-to-day loyalty reward catalog management and fulfillment.
+---
+
+# Reward Operations Skill
+
+## When to Use
+- Launching or refreshing reward catalogs.
+- Coordinating fulfillment vendors and automation.
+- Auditing operational readiness before major loyalty pushes.
+
+## Framework
+1. **Catalog Governance** – metadata (SKU, cost, eligibility, expiry), vendor SLAs, localization.
+2. **Fulfillment Automation** – points issuance, redemption logic, webhooks, notifications, support flows.
+3. **Risk & Compliance** – tax reporting, export restrictions, fraud detection, audit logs.
+4. **Support Runbooks** – escalation paths, refund policies, communication templates.
+5. **Continuous Improvement** – performance reviews, vendor scorecards, refresh cadence.
+
+## Templates
+- Reward catalog spreadsheet with governance fields.
+- Fulfillment flowchart (trigger → system → action → SLA).
+- Incident log + RCA template.
+
+## Tips
+- Maintain sandbox environments to test new rewards end-to-end.
+- Pair with finance/legal reviews for new reward types.
+- Keep member communications consistent by storing approved macros.
+
+---