31 lines
1.3 KiB
Markdown
31 lines
1.3 KiB
Markdown
---
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name: lifecycle-cadence
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description: Use when defining nurture pacing, triggers, and suppression logic.
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---
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# Lifecycle Cadence Systems Skill
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## When to Use
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- Designing new nurture programs or refreshing existing cadences.
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- Auditing fatigue, suppression, or timing conflicts across journeys.
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- Coordinating MAP and CRM routing for multi-channel touches.
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## Framework
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1. **Lifecycle Stage Alignment** – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale).
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2. **Trigger Definition** – entry signals (form fills, intent spikes, product milestones, campaign responses).
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3. **Pacing Rules** – waiting periods, fallback content, stop logic for engagement or conversions.
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4. **Suppression & Priority** – handle conflicting journeys, global caps, sales stages, manual pauses.
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5. **Monitoring** – alerts for high unsubscribe/bounce, low engagement, or SLA breaches.
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## Templates
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- Cadence planner (stage, delay, channel, CTA, exit criteria).
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- Suppression matrix (journey priority, conflicts, resolution rules).
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- Monitoring checklist (metrics, thresholds, escalation owners).
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## Tips
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- Reassess cadences quarterly as product/offers evolve.
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- Keep a single decision table for suppression rules to avoid MAP drift.
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- Align with sales/CS to pause nurtures when opps advance or risks arise.
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---
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