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skills/personalization-logic/SKILL.md

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+---
+name: personalization-logic
+description: Use when defining dynamic content rules, tokens, and conditional offers
+  inside nurture programs.
+---
+
+# Nurture Personalization Logic Skill
+
+## When to Use
+- Building dynamic content for lifecycle nurtures.
+- Mapping personalization tokens (industry, role, behavior) to copy blocks.
+- Coordinating personalization across email, in-app, ads, and SDR assists.
+
+## Framework
+1. **Segmentation Inputs** – persona, industry, product usage, lifecycle stage, engagement history.
+2. **Content Blocks** – hero, proof, CTA, offer modules with variants per segment.
+3. **Token Management** – define data sources, fallback values, formatting rules.
+4. **Testing Plan** – structure A/B/C tests for personalization depth.
+5. **Governance** – approval workflows, localization, compliance, expirations.
+
+## Templates
+- Personalization matrix (segment vs module vs asset).
+- Token dictionary (field, source, fallback, formatting).
+- QA checklist (seed records, fallback coverage, compliance notes).
+
+## Tips
+- Start with modular blocks so ops can update without rewriting entire emails.
+- Document dependencies on upstream data hygiene.
+- Pair with `copywriting` + `design` teams for brand consistency.
+
+---