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skills/nurture-testing/SKILL.md

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+---
+name: nurture-testing
+description: Use when planning, executing, and logging nurture experiments and regression
+  tests.
+---
+
+# Nurture Testing & QA Skill
+
+## When to Use
+- Running experiments (subject lines, timing, offers, personalization) in nurture flows.
+- Performing regression tests before go-live or updates.
+- Documenting QA evidence for compliance/audits.
+
+## Framework
+1. **Test Design** – hypothesis, variable, control, variant, KPI, sample size, duration.
+2. **QA Checklist** – links, tokens, segmentation, tracking, device/browser coverage, accessibility.
+3. **Evidence Logging** – screenshots, seed inbox captures, MAP logs, CRM task verification.
+4. **Significance & Rollout** – evaluation method (frequentist/Bayesian), rollout criteria, holdback rules.
+5. **Regression Cadence** – schedule for periodic audits, triggered when assets/tokens change.
+
+## Templates
+- Experiment brief + tracker.
+- QA matrix (scenario, expected result, status, owner).
+- Evidence archive folder structure.
+
+## Tips
+- Always include control groups or holdouts for long-running nurtures.
+- Automate reminders to re-run QA after major MAP/CRM updates.
+- Pair with `personalization-logic` and `marketing-ops-partner` to catch edge cases early.
+
+---