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skills/lifecycle-cadence/SKILL.md

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+---
+name: lifecycle-cadence
+description: Use when defining nurture pacing, triggers, and suppression logic.
+---
+
+# Lifecycle Cadence Systems Skill
+
+## When to Use
+- Designing new nurture programs or refreshing existing cadences.
+- Auditing fatigue, suppression, or timing conflicts across journeys.
+- Coordinating MAP and CRM routing for multi-channel touches.
+
+## Framework
+1. **Lifecycle Stage Alignment** – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale).
+2. **Trigger Definition** – entry signals (form fills, intent spikes, product milestones, campaign responses).
+3. **Pacing Rules** – waiting periods, fallback content, stop logic for engagement or conversions.
+4. **Suppression & Priority** – handle conflicting journeys, global caps, sales stages, manual pauses.
+5. **Monitoring** – alerts for high unsubscribe/bounce, low engagement, or SLA breaches.
+
+## Templates
+- Cadence planner (stage, delay, channel, CTA, exit criteria).
+- Suppression matrix (journey priority, conflicts, resolution rules).
+- Monitoring checklist (metrics, thresholds, escalation owners).
+
+## Tips
+- Reassess cadences quarterly as product/offers evolve.
+- Keep a single decision table for suppression rules to avoid MAP drift.
+- Align with sales/CS to pause nurtures when opps advance or risks arise.
+
+---