32 lines
1.6 KiB
Markdown
32 lines
1.6 KiB
Markdown
---
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name: outbound-plays
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description: Use to craft channel-specific outreach sequences that tie directly to
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detected intent signals.
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---
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# Signal-Aligned Outbound Plays Skill
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## When to Use
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- Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
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- Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
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- Ensuring messaging references the exact signals that activated the play.
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## Framework
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1. **Trigger Mapping** – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
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2. **Persona Customization** – define copy blocks, value props, and proof points per persona activated by the signal.
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3. **Channel Sequencing** – outline cadence (email → call → social) with timing guidelines based on signal freshness.
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4. **Measurement Plan** – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
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5. **Escalation Paths** – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.
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## Templates
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- Trigger-to-play matrix (signal, persona, playbook, assets needed).
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- Outreach sequence script referencing signal language and talk tracks.
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- Retro doc capturing performance vs control cohorts.
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## Tips
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- Reference the exact topic or behavior detected in the first touch to prove relevance.
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- Pair with `suppression-logic` to avoid conflicting outreach when customer success or support is active.
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- Refresh playbooks quarterly to align with evolving product stories and personas.
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---
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