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skills/outbound-plays/SKILL.md

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+---
+name: outbound-plays
+description: Use to craft channel-specific outreach sequences that tie directly to
+  detected intent signals.
+---
+
+# Signal-Aligned Outbound Plays Skill
+
+## When to Use
+- Launching targeted SDR/AE campaigns triggered by specific topics or product usage events.
+- Coordinating multi-channel waves (email, phone, social, executive outreach) rooted in current buying triggers.
+- Ensuring messaging references the exact signals that activated the play.
+
+## Framework
+1. **Trigger Mapping** – list top signals/topics and the matched play archetype (e.g., “security spike → exec briefing”).
+2. **Persona Customization** – define copy blocks, value props, and proof points per persona activated by the signal.
+3. **Channel Sequencing** – outline cadence (email → call → social) with timing guidelines based on signal freshness.
+4. **Measurement Plan** – capture metrics per channel (reply rate, meeting rate, pipeline impact) and feedback loops.
+5. **Escalation Paths** – specify when to escalate to exec sponsor, ABM pod, or customer marketing for references.
+
+## Templates
+- Trigger-to-play matrix (signal, persona, playbook, assets needed).
+- Outreach sequence script referencing signal language and talk tracks.
+- Retro doc capturing performance vs control cohorts.
+
+## Tips
+- Reference the exact topic or behavior detected in the first touch to prove relevance.
+- Pair with `suppression-logic` to avoid conflicting outreach when customer success or support is active.
+- Refresh playbooks quarterly to align with evolving product stories and personas.
+
+---