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commands/design-clinical-campaign.md

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+---
+name: design-clinical-campaign
+description: Produces clinical-grade campaign brief with targeting, creative guidance, and review plan.
+usage: /healthcare-marketing:design-clinical-campaign --product "Cardio AI" --audience providers --channels email,webinar,field --evidence dossier.pdf
+---
+
+# Command: design-clinical-campaign
+
+## Inputs
+- **product** – product/treatment/service being promoted.
+- **audience** – providers | payers | patients | mixed.
+- **channels** – comma-separated (email, webinar, paid_social, display, field, events, referral).
+- **evidence** – optional link/file with clinical studies, claims, or testimonials.
+- **objectives** – KPIs (leads, enrollments, prescriptions, education, adherence).
+
+## Workflow
+1. **Evidence Review** – summarize key claims, safety considerations, and regulatory constraints.
+2. **Audience Targeting** – define personas, segments, and channel mix per audience.
+3. **Messaging Architecture** – craft value pillars, proof points, disclaimers, and CTAs.
+4. **Creative & Content Plan** – outline asset list, KOL content, and required approvals.
+5. **Launch & Measurement Plan** – specify KPIs, dashboards, and post-launch reporting cadence.
+
+## Outputs
+- Clinical campaign brief (messaging framework, creative requirements, timeline).
+- Compliance checklist with assigned reviewers and deadlines.
+- Measurement plan document with KPI definitions + reporting cadence.
+
+## Agent/Skill Invocations
+- `clinical-campaign-strategist` – leads narrative and targeting decisions.
+- `compliance-marketing-director` – injects regulatory guidance + review path.
+- `clinical-proof-library` skill – sources evidence and proof points.
+- `patient-journey-mapping` skill – aligns messaging to journey stages.
+
+---