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commands/design-clinical-campaign.md

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+---
+name: design-clinical-campaign
+description: Produces clinical-grade campaign brief with targeting, creative guidance, and review plan.
+usage: /healthcare-marketing:design-clinical-campaign --product "Cardio AI" --audience providers --channels email,webinar,field --evidence dossier.pdf
+---
+
+# Command: design-clinical-campaign
+
+## Inputs
+- **product** – product/treatment/service being promoted.
+- **audience** – providers | payers | patients | mixed.
+- **channels** – comma-separated (email, webinar, paid_social, display, field, events, referral).
+- **evidence** – optional link/file with clinical studies, claims, or testimonials.
+- **objectives** – KPIs (leads, enrollments, prescriptions, education, adherence).
+
+## Workflow
+1. **Evidence Review** – summarize key claims, safety considerations, and regulatory constraints.
+2. **Audience Targeting** – define personas, segments, and channel mix per audience.
+3. **Messaging Architecture** – craft value pillars, proof points, disclaimers, and CTAs.
+4. **Creative & Content Plan** – outline asset list, KOL content, and required approvals.
+5. **Launch & Measurement Plan** – specify KPIs, dashboards, and post-launch reporting cadence.
+
+## Outputs
+- Clinical campaign brief (messaging framework, creative requirements, timeline).
+- Compliance checklist with assigned reviewers and deadlines.
+- Measurement plan document with KPI definitions + reporting cadence.
+
+## Agent/Skill Invocations
+- `clinical-campaign-strategist` – leads narrative and targeting decisions.
+- `compliance-marketing-director` – injects regulatory guidance + review path.
+- `clinical-proof-library` skill – sources evidence and proof points.
+- `patient-journey-mapping` skill – aligns messaging to journey stages.
+
+---

commands/orchestrate-patient-journey.md

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+---
+name: orchestrate-patient-journey
+description: Builds compliant patient engagement journey with educational content, consent flows, and support scripts.
+usage: /healthcare-marketing:orchestrate-patient-journey --condition "Cardio" --stage onboarding --channels email,sms,community --duration 90d
+---
+
+# Command: orchestrate-patient-journey
+
+## Inputs
+- **condition** – therapeutic area or program name.
+- **stage** – awareness | consideration | onboarding | adherence | advocacy.
+- **channels** – email, sms, push, community, field, telehealth (comma-separated).
+- **duration** – 30d | 60d | 90d | custom timeline for the journey.
+- **consent-model** – opt-in workflow reference or data policy doc.
+
+## Workflow
+1. **Journey Discovery** – gather patient needs, clinical guidance, and support resources.
+2. **Content & Touchpoint Plan** – outline education modules, reminders, escalation cues per stage.
+3. **Compliance Layer** – embed consent checkpoints, disclaimers, and escalation procedures.
+4. **Enablement Pack** – produce scripts, FAQs, and training notes for CS/field teams.
+5. **Measurement Plan** – define KPIs (engagement, adherence, NPS) and reporting cadence.
+
+## Outputs
+- Journey storyboard with touchpoints, messaging, and consent notes.
+- Enablement kit (scripts, knowledge base outline, escalation tree).
+- Dashboard/analytics spec for monitoring patient engagement + safety signals.
+
+## Agent/Skill Invocations
+- `patient-engagement-program-manager` – leads journey design + enablement.
+- `compliance-marketing-director` – validates consent + regulatory requirements.
+- `patient-journey-mapping` skill – enforces structure + documentation.
+- `regulatory-review-checklist` skill – ensures approvals before launch.
+
+---

commands/run-compliance-review.md

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+---
+name: run-compliance-review
+description: Executes HIPAA/FDA/FTC compliance review for healthcare marketing campaigns.
+usage: /healthcare-marketing:run-compliance-review --campaign "Cardio Webinar" --channels email,landing --risk-level moderate
+---
+
+# Command: run-compliance-review
+
+## Inputs
+- **campaign** – campaign/program identifier or brief ID.
+- **channels** – comma-separated list (email, landing, paid, webinar, field, events).
+- **risk-level** – low | moderate | high; influences approval path and SLA.
+- **claims** – optional file/URL to clinical claims or messaging hierarchy.
+- **audience** – providers | payers | patients | mixed.
+
+## Workflow
+1. **Brief Intake** – pull campaign context, creative, data flows, and offer details.
+2. **Regulatory Checklist** – evaluate HIPAA, FDA, FTC, regional privacy rules per channel.
+3. **Gap Analysis** – flag unsupported claims, consent gaps, or escalation requirements.
+4. **Approval Routing** – generate reviewer list (legal, medical, privacy) with tasks + due dates.
+5. **Documentation** – log decisions, conditions, and expiration dates in compliance archive.
+
+## Outputs
+- Compliance memo summarizing risks, mitigations, and approvals needed.
+- Reviewer task list with due dates and supporting materials.
+- Audit-ready packet (evidence, annotated assets, approval history).
+
+## Agent/Skill Invocations
+- `compliance-marketing-director` – leads assessment + escalation.
+- `clinical-campaign-strategist` – validates claims vs supporting evidence.
+- `compliance-briefing-kit` skill – enforces checklist + output format.
+- `regulatory-review-checklist` skill – ensures routing rules and documentation completeness.
+
+---