gh-gtmagents-gtm-agents-plugins-financial-services/commands/build-product-go-to-market.md

name, description, usage

name	description	usage
build-product-go-to-market	Creates a compliant go-to-market brief for a financial product with pricing, disclosures, and enablement assets.	/financial-services:build-product-go-to-market --product " SMB Line of Credit" --audience smb --channels email,field,partners --format deck

Command: build-product-go-to-market

Inputs

• product – financial product/offer identifier.
• audience – retail | smb | enterprise | partner | investor.
• channels – comma-separated channels to activate (email, field, partner, paid, branch, webinar).
• format – deck | memo | docset | loom.
• rate-sheet – optional file/URL with pricing and underwriting criteria.

Workflow

1. Product Intake – summarize features, eligibility, underwriting, and risk notes.
2. Persona & Value Mapping – tailor messaging, proof, and objection handling per audience.
3. Pricing & Offer Architecture – outline pricing scenarios, incentives, and guardrails.
4. Disclosure & Compliance Layer – attach required disclosures, consent steps, and record-keeping rules.
5. Enablement Pack – assemble playbook, FAQs, ROI model references, and success metrics.

Outputs

• Go-to-market brief (deck/memo) with messaging, pricing, enablement plan.
• Disclosure + compliance appendix referencing approved language.
• Launch checklist with owners, timelines, and measurement plan.

Agent/Skill Invocations

• financial-product-strategist – leads product narrative + pricing guidance.
• trust-compliance-director – ensures disclosures and regulatory requirements.
• financial-product-blueprint skill – enforces template + data requirements.
• compliance-statement-library skill – injects pre-approved disclosures.

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