Initial commit

commands/build-product-go-to-market.md

@@ -0,0 +1,34 @@
+---
+name: build-product-go-to-market
+description: Creates a compliant go-to-market brief for a financial product with pricing, disclosures, and enablement assets.
+usage: /financial-services:build-product-go-to-market --product " SMB Line of Credit" --audience smb --channels email,field,partners --format deck
+---
+
+# Command: build-product-go-to-market
+
+## Inputs
+- **product** – financial product/offer identifier.
+- **audience** – retail | smb | enterprise | partner | investor.
+- **channels** – comma-separated channels to activate (email, field, partner, paid, branch, webinar).
+- **format** – deck | memo | docset | loom.
+- **rate-sheet** – optional file/URL with pricing and underwriting criteria.
+
+## Workflow
+1. **Product Intake** – summarize features, eligibility, underwriting, and risk notes.
+2. **Persona & Value Mapping** – tailor messaging, proof, and objection handling per audience.
+3. **Pricing & Offer Architecture** – outline pricing scenarios, incentives, and guardrails.
+4. **Disclosure & Compliance Layer** – attach required disclosures, consent steps, and record-keeping rules.
+5. **Enablement Pack** – assemble playbook, FAQs, ROI model references, and success metrics.
+
+## Outputs
+- Go-to-market brief (deck/memo) with messaging, pricing, enablement plan.
+- Disclosure + compliance appendix referencing approved language.
+- Launch checklist with owners, timelines, and measurement plan.
+
+## Agent/Skill Invocations
+- `financial-product-strategist` – leads product narrative + pricing guidance.
+- `trust-compliance-director` – ensures disclosures and regulatory requirements.
+- `financial-product-blueprint` skill – enforces template + data requirements.
+- `compliance-statement-library` skill – injects pre-approved disclosures.
+
+---