34 lines
1.3 KiB
Markdown
34 lines
1.3 KiB
Markdown
---
|
||
name: design-event
|
||
description: Generates an event brief with objectives, audience, agenda, experience design, and KPIs.
|
||
usage: /event-marketing:design-event --type "executive dinner" --goal pipeline --region "US West"
|
||
---
|
||
|
||
# Command: design-event
|
||
|
||
## Inputs
|
||
- **type** – webinar, conference, dinner, field event, partner activation, etc.
|
||
- **goal** – pipeline, expansion, community, product adoption, etc.
|
||
- **region** – geography or segment.
|
||
- **budget** – optional amount.
|
||
- **timeline** – target month/date.
|
||
|
||
## Workflow
|
||
1. **Objective Mapping** – align event purpose with KPIs and attendee personas.
|
||
2. **Experience Blueprint** – recommend agenda, format, speakers, demos, activations.
|
||
3. **Content & Offer Plan** – define narratives, assets, giveaways, CTAs.
|
||
4. **Promotion Strategy** – outline invite journey, partner amplification, paid/organic mix.
|
||
5. **Measurement Plan** – specify registration targets, attendance, engagement SLAs, post-event routing.
|
||
|
||
## Outputs
|
||
- Event brief (objectives, agenda, deliverables, KPIs).
|
||
- Creative/messaging checklist.
|
||
- Promotion + follow-up plan outline.
|
||
|
||
## Agent/Skill Invocations
|
||
- `event-strategist` – leads strategy + alignment.
|
||
- `event-briefs` skill – provides standardized template + guardrails.
|
||
- `field-program-manager` – adds localization guidance if region-specific.
|
||
|
||
---
|