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skills/field-playbooks/SKILL.md

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+---
+name: field-playbooks
+description: Use when operationalizing regional/field events with consistent playbooks
+  and follow-up motions.
+---
+
+# Field Playbooks Skill
+
+## When to Use
+- Empowering regional teams to run repeatable executive dinners, workshops, and roadshows.
+- Coordinating co-marketed partner events with shared responsibilities.
+- Standardizing follow-up motions and reporting across territories.
+
+## Framework
+1. **Persona & Account Targeting** – templates for TAM pulls, ABM lists, partner account splits.
+2. **Invite Journeys** – SDR scripts, marketing automation paths, reminder cadence.
+3. **Experience Templates** – agendas, discussion guides, demo flows, partner presentations.
+4. **Onsite Toolkit** – staffing plan, check-in scripts, gifting matrix, signage guidelines.
+5. **Follow-up Motions** – touch cadences for attendees/no-shows, partner summaries, pipeline logging.
+
+## Templates
+- Field event brief (objectives, attendees, partners, offers).
+- Invite + reminder copy bank.
+- Follow-up matrix (persona x action x owner x SLA).
+
+## Tips
+- Localize messaging and menu/venue choices per region.
+- Track partner sourced/influenced pipeline separately.
+- Run quarterly retros with regional leaders to share best practices.
+
+---