32 lines
1.2 KiB
Markdown
32 lines
1.2 KiB
Markdown
---
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name: value-story-framework
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description: Use to craft executive-ready value narratives and ROI/TCO stories for
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enterprise pursuits.
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---
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# Value Story Framework Skill
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## When to Use
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- Translating discovery insights into quantified impact stories.
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- Preparing executive briefings or RFP narrative sections.
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- Aligning sellers, value engineers, and finance on assumptions.
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## Framework
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1. **Headline Impact** – state quantified outcome (savings, revenue, risk reduction) with time horizon.
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2. **Driver Pillars** – break impact into 3-4 drivers with supporting data or benchmark references.
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3. **Proof Layer** – attach customer stories, product metrics, or analyst stats per driver.
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4. **Execution Plan** – outline phases, required resources, and success metrics.
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5. **Decision Ask** – specify commitments, timeline, and next-step expectations.
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## Templates
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- Value narrative deck outline (headline, drivers, proof, plan, ask).
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- ROI/TCO worksheet with inputs, assumptions, scenario toggles.
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- Executive one-pager layout for CXO readouts.
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## Tips
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- Keep assumptions transparent; include sensitivity +/- ranges.
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- Mirror customer language from discovery to reinforce credibility.
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- Pair with `cxo-briefing-kit` to ensure outputs land with each stakeholder.
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---
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