36 lines
1.6 KiB
Markdown
36 lines
1.6 KiB
Markdown
---
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name: build-value-narrative
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description: Produces ROI/TCO models, executive storylines, and proof appendices for complex deals.
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usage: /enterprise-sales:build-value-narrative --deal "GlobalCo ERP" --industry manufacturing --scenario base,upside --audience "CFO,CIO"
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---
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# Command: build-value-narrative
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## Inputs
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- **deal** – opportunity identifier.
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- **industry** – customer industry to align benchmarks.
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- **scenario** – comma-separated scenarios (base, upside, downside).
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- **audience** – target exec roles for tailoring (CFO, CIO, COO, Procurement).
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- **assumptions** – optional JSON overrides for metrics (ACV, adoption, productivity).
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## Workflow
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1. **Data Intake** – ingest discovery notes, product telemetry, benchmarks, and reference stories.
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2. **Impact Modeling** – calculate ROI/TCO scenarios with sensitivity toggles.
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3. **Narrative Crafting** – outline headline, drivers, proof, and decision asks per audience.
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4. **Asset Assembly** – create deck, one-pager, and calculator outputs with transparent assumptions.
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5. **Review & Packaging** – capture approvals, version history, and attach to deal room.
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## Outputs
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- Scenario-based ROI/TCO workbook.
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- Executive value narrative deck + one-pager.
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- Proof appendix with benchmarks, customer stories, and links.
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## Agent/Skill Invocations
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- `value-architect` – leads modeling + storyline.
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- `pursuit-director` – ensures alignment with pursuit milestones.
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- `procurement-strategist` – validates commercial guardrails.
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- `value-story-framework` skill – structures the narrative.
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- `cxo-briefing-kit` skill – packages outputs for executive audiences.
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---
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