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skills/value-story-framework/SKILL.md

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+---
+name: value-story-framework
+description: Use to craft executive-ready value narratives and ROI/TCO stories for
+  enterprise pursuits.
+---
+
+# Value Story Framework Skill
+
+## When to Use
+- Translating discovery insights into quantified impact stories.
+- Preparing executive briefings or RFP narrative sections.
+- Aligning sellers, value engineers, and finance on assumptions.
+
+## Framework
+1. **Headline Impact** – state quantified outcome (savings, revenue, risk reduction) with time horizon.
+2. **Driver Pillars** – break impact into 3-4 drivers with supporting data or benchmark references.
+3. **Proof Layer** – attach customer stories, product metrics, or analyst stats per driver.
+4. **Execution Plan** – outline phases, required resources, and success metrics.
+5. **Decision Ask** – specify commitments, timeline, and next-step expectations.
+
+## Templates
+- Value narrative deck outline (headline, drivers, proof, plan, ask).
+- ROI/TCO worksheet with inputs, assumptions, scenario toggles.
+- Executive one-pager layout for CXO readouts.
+
+## Tips
+- Keep assumptions transparent; include sensitivity +/- ranges.
+- Mirror customer language from discovery to reinforce credibility.
+- Pair with `cxo-briefing-kit` to ensure outputs land with each stakeholder.
+
+---