31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
|
||
name: cadence-design
|
||
description: Use when spacing, sequencing, and pacing multi-touch email programs.
|
||
---
|
||
|
||
# Email Cadence Design Skill
|
||
|
||
## When to Use
|
||
- Planning nurture, onboarding, or expansion sequences with multiple branches.
|
||
- Auditing send frequency to reduce fatigue and unsubscribes.
|
||
- Coordinating cross-channel touches (email, in-app, SMS, sales assist).
|
||
|
||
## Framework
|
||
1. **Goal Alignment** – map KPIs per stage (activation, education, expansion, retention).
|
||
2. **Signal-Based Timing** – trigger on behavior (opens, clicks, product events), not fixed delays.
|
||
3. **Frequency Guardrails** – define daily/weekly send caps per persona + lifecycle stage.
|
||
4. **Channel Mix** – pair emails with supporting channels; document ownership and SLAs.
|
||
5. **Recovery Paths** – add detours for inactivity, hard bounces, or sales handoffs.
|
||
|
||
## Templates
|
||
- Cadence matrix (day, trigger, message purpose, CTA, channel).
|
||
- Fatigue model calculator (touches vs engagement trend).
|
||
- Suppression logic checklist (recent send, opportunity stage, consent).
|
||
|
||
## Tips
|
||
- Front-load value but leave whitespace before high-ask CTAs.
|
||
- Reuse proven send windows per persona while testing incrementally.
|
||
- Share cadence plan with SDR/CSM teams to prevent overlap.
|
||
|
||
---
|