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skills/cadence-design/SKILL.md

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+---
+name: cadence-design
+description: Use when spacing, sequencing, and pacing multi-touch email programs.
+---
+
+# Email Cadence Design Skill
+
+## When to Use
+- Planning nurture, onboarding, or expansion sequences with multiple branches.
+- Auditing send frequency to reduce fatigue and unsubscribes.
+- Coordinating cross-channel touches (email, in-app, SMS, sales assist).
+
+## Framework
+1. **Goal Alignment** – map KPIs per stage (activation, education, expansion, retention).
+2. **Signal-Based Timing** – trigger on behavior (opens, clicks, product events), not fixed delays.
+3. **Frequency Guardrails** – define daily/weekly send caps per persona + lifecycle stage.
+4. **Channel Mix** – pair emails with supporting channels; document ownership and SLAs.
+5. **Recovery Paths** – add detours for inactivity, hard bounces, or sales handoffs.
+
+## Templates
+- Cadence matrix (day, trigger, message purpose, CTA, channel).
+- Fatigue model calculator (touches vs engagement trend).
+- Suppression logic checklist (recent send, opportunity stage, consent).
+
+## Tips
+- Front-load value but leave whitespace before high-ask CTAs.
+- Reuse proven send windows per persona while testing incrementally.
+- Share cadence plan with SDR/CSM teams to prevent overlap.
+
+---