gh-gtmagents-gtm-agents-plugins-email-marketing/commands/optimize-deliverability.md

name, description, usage

name	description	usage
optimize-deliverability	Diagnoses email deliverability issues and produces remediation steps.	/email-marketing:optimize-deliverability --issue spam-folder --domain example.com

Command: optimize-deliverability

Inputs

• issue – primary symptom (spam-folder, bounce-spike, low-open, blacklist, reputation-drop).
• domain – sending domain or subdomain experiencing issues.
• volume_change – optional volume delta % to assess sudden scaling.
• ip_pool – optional dedicated/shared IP identifier.

Workflow

1. Signal Intake – gather metrics (opens, clicks, spam, bounces, blocklist hits, complaint rate).
2. Infrastructure Review – authenticate SPF/DKIM/DMARC/BIMI status, TLS, reverse DNS, feedback loops.
3. Reputation Analysis – evaluate Postmaster, SNDS, Talos, Barracuda, Spamhaus signals.
4. Audience Health – inspect segmentation, engagement tiers, inactivity policies, data collection sources.
5. Content Audit – scan for spam triggers, code issues, heavy imagery, link redirection.
6. Remediation Plan – propose warmup ramps, segmentation filters, copy tweaks, infrastructure fixes.

Outputs

• Deliverability diagnostic report (tables for reputation, infrastructure, audience, content).
• Action plan prioritized by impact vs effort.
• Monitoring checklist with KPIs and time horizons.

Agent/Skill Invocations

• deliverability-analyst – leads investigation and remediation plan.
• deliverability skill – references playbooks for IP warmups, segmentation adjustments, authentication.

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