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skills/drip-campaigns/SKILL.md

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+---
+name: drip-campaigns
+description: Use when you need to map sequenced nurture flows with pacing, storytelling
+  arcs, and value ladders.
+---
+
+# Drip Campaign Design Skill
+
+## Framework
+1. **Objective Mapping** – each touch must have a single job (educate, qualify, convert).
+2. **Value Ladder** – sequence benefits from awareness → consideration → decision.
+3. **Cadence** – balance urgency with fatigue (24–48h early, 72h+ later).
+4. **Signal-Based Branching** – accelerate for high intent, slow for low engagement.
+
+## Templates
+```
+Touch | Timing | Objective | Content Angle | CTA | Personalization
+```
+- Message hierarchy worksheet
+- Cadence testing checklist
+- Personalization matrix (firmographic + behavioral signals)
+
+## Tips
+- Alternate between insight, proof, and offer touches to keep attention high.
+- Use soft CTAs early, stronger CTAs after value delivered.
+- Add progressive profiling questions to capture more data per touch.
+- Mirror messaging across ads + sales outreach so the drip feels orchestrated.
+
+## When to Use
+- Launching a new nurture series and need a cadence blueprint.
+- Translating product education journeys into sequenced content.
+- Reworking underperforming drips with better pacing and offers.
+
+---