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commands/optimize-deliverability.md
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---
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name: optimize-deliverability
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description: Diagnoses email deliverability issues and produces remediation steps.
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usage: /email-marketing:optimize-deliverability --issue spam-folder --domain example.com
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---
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# Command: optimize-deliverability
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## Inputs
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- **issue** – primary symptom (spam-folder, bounce-spike, low-open, blacklist, reputation-drop).
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- **domain** – sending domain or subdomain experiencing issues.
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- **volume_change** – optional volume delta % to assess sudden scaling.
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- **ip_pool** – optional dedicated/shared IP identifier.
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## Workflow
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1. **Signal Intake** – gather metrics (opens, clicks, spam, bounces, blocklist hits, complaint rate).
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2. **Infrastructure Review** – authenticate SPF/DKIM/DMARC/BIMI status, TLS, reverse DNS, feedback loops.
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3. **Reputation Analysis** – evaluate Postmaster, SNDS, Talos, Barracuda, Spamhaus signals.
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4. **Audience Health** – inspect segmentation, engagement tiers, inactivity policies, data collection sources.
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5. **Content Audit** – scan for spam triggers, code issues, heavy imagery, link redirection.
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6. **Remediation Plan** – propose warmup ramps, segmentation filters, copy tweaks, infrastructure fixes.
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## Outputs
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- Deliverability diagnostic report (tables for reputation, infrastructure, audience, content).
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- Action plan prioritized by impact vs effort.
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- Monitoring checklist with KPIs and time horizons.
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## Agent/Skill Invocations
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- `deliverability-analyst` – leads investigation and remediation plan.
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- `deliverability` skill – references playbooks for IP warmups, segmentation adjustments, authentication.
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---
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