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commands/design-campaign.md

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+---
+name: design-campaign
+description: Creates full-funnel email campaign plans with assets, segmentation, and cadences.
+usage: /email-marketing:design-campaign --goal launch --audience startups --touches 5
+---
+
+# Command: design-campaign
+
+## Inputs
+- **goal** – conversion objective (launch, nurture, upsell, retention).
+- **audience** – persona, lifecycle stage, or segment key.
+- **touches** – number of emails in the sequence.
+- **offers** – optional incentives, resources, or events to feature.
+
+## Workflow
+1. **Brief Intake** – parse goal + audience to determine messaging pillars.
+2. **Audience & Personalization** – recommend segmentation logic, merge fields, dynamic modules.
+3. **Touch Matrix** – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes.
+4. **Asset Checklist** – list creative needs (copy blocks, graphics, landing pages, tracking URLs).
+5. **Measurement Plan** – specify KPIs per touch, success thresholds, and experiment ideas.
+
+## Outputs
+- Campaign overview (goal, target, primary offer, KPI table).
+- HTML-ready copy briefs with personalization notes.
+- QA checklist covering links, tracking, accessibility, and compliance.
+
+## Agent/Skill Invocations
+- `email-strategist` – requirements gathering and KPI translation.
+- `drip-campaigns` skill – ensures best-practice cadence and pacing.
+- `segmentation` skill – validates filters and suppression logic.
+
+---