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commands/build-automation.md

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+---
+name: build-automation
+description: Generates a marketing automation workflow with triggers, branching, waits, and success tracking.
+usage: /email-marketing:build-automation --trigger "form submission" --goal nurture --touches 6
+---
+
+# Command: build-automation
+
+## Inputs
+- **trigger** – entry event (form submission, product action, scoring threshold).
+- **goal** – nurture objective (education, onboarding, monetization, retention).
+- **touches** – number of total emails/SMS/push steps.
+- **channels** – optional cross-channel steps (email, in-app, SMS, webhooks).
+
+## Workflow
+1. **Trigger Mapping** – confirm data source, frequency caps, and mutual exclusivity.
+2. **Journey Blueprint** – outline each step with wait times, conditional logic, fallback paths.
+3. **Data & Personalization** – list fields, lookups, and APIs required per touch.
+4. **QA Checklist** – testing matrix covering render, tracking, suppression, and compliance.
+5. **Launch Plan** – assign owners, go-live date, monitoring dashboards, rollback plan.
+
+## Outputs
+- Visual workflow map (mermaid + textual summary).
+- JSON/YAML ready spec for MA platforms (e.g., HubSpot, Marketo, Iterable, Braze).
+- Measurement plan including alerting thresholds.
+
+## Agent/Skill Invocations
+- `automation-specialist` – converts plan into an executable workflow.
+- `segmentation` skill – ensures entry/exit criteria, suppression lists, and re-entry windows.
+- `ab-testing` skill – recommends experiment points within the flow.
+
+---