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commands/build-automation.md

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+---
+name: build-automation
+description: Generates a marketing automation workflow with triggers, branching, waits, and success tracking.
+usage: /email-marketing:build-automation --trigger "form submission" --goal nurture --touches 6
+---
+
+# Command: build-automation
+
+## Inputs
+- **trigger** – entry event (form submission, product action, scoring threshold).
+- **goal** – nurture objective (education, onboarding, monetization, retention).
+- **touches** – number of total emails/SMS/push steps.
+- **channels** – optional cross-channel steps (email, in-app, SMS, webhooks).
+
+## Workflow
+1. **Trigger Mapping** – confirm data source, frequency caps, and mutual exclusivity.
+2. **Journey Blueprint** – outline each step with wait times, conditional logic, fallback paths.
+3. **Data & Personalization** – list fields, lookups, and APIs required per touch.
+4. **QA Checklist** – testing matrix covering render, tracking, suppression, and compliance.
+5. **Launch Plan** – assign owners, go-live date, monitoring dashboards, rollback plan.
+
+## Outputs
+- Visual workflow map (mermaid + textual summary).
+- JSON/YAML ready spec for MA platforms (e.g., HubSpot, Marketo, Iterable, Braze).
+- Measurement plan including alerting thresholds.
+
+## Agent/Skill Invocations
+- `automation-specialist` – converts plan into an executable workflow.
+- `segmentation` skill – ensures entry/exit criteria, suppression lists, and re-entry windows.
+- `ab-testing` skill – recommends experiment points within the flow.
+
+---

commands/design-campaign.md

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+---
+name: design-campaign
+description: Creates full-funnel email campaign plans with assets, segmentation, and cadences.
+usage: /email-marketing:design-campaign --goal launch --audience startups --touches 5
+---
+
+# Command: design-campaign
+
+## Inputs
+- **goal** – conversion objective (launch, nurture, upsell, retention).
+- **audience** – persona, lifecycle stage, or segment key.
+- **touches** – number of emails in the sequence.
+- **offers** – optional incentives, resources, or events to feature.
+
+## Workflow
+1. **Brief Intake** – parse goal + audience to determine messaging pillars.
+2. **Audience & Personalization** – recommend segmentation logic, merge fields, dynamic modules.
+3. **Touch Matrix** – draft touch-by-touch objectives, subject lines, preview text, CTA focus, content notes.
+4. **Asset Checklist** – list creative needs (copy blocks, graphics, landing pages, tracking URLs).
+5. **Measurement Plan** – specify KPIs per touch, success thresholds, and experiment ideas.
+
+## Outputs
+- Campaign overview (goal, target, primary offer, KPI table).
+- HTML-ready copy briefs with personalization notes.
+- QA checklist covering links, tracking, accessibility, and compliance.
+
+## Agent/Skill Invocations
+- `email-strategist` – requirements gathering and KPI translation.
+- `drip-campaigns` skill – ensures best-practice cadence and pacing.
+- `segmentation` skill – validates filters and suppression logic.
+
+---

commands/optimize-deliverability.md

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+---
+name: optimize-deliverability
+description: Diagnoses email deliverability issues and produces remediation steps.
+usage: /email-marketing:optimize-deliverability --issue spam-folder --domain example.com
+---
+
+# Command: optimize-deliverability
+
+## Inputs
+- **issue** – primary symptom (spam-folder, bounce-spike, low-open, blacklist, reputation-drop).
+- **domain** – sending domain or subdomain experiencing issues.
+- **volume_change** – optional volume delta % to assess sudden scaling.
+- **ip_pool** – optional dedicated/shared IP identifier.
+
+## Workflow
+1. **Signal Intake** – gather metrics (opens, clicks, spam, bounces, blocklist hits, complaint rate).
+2. **Infrastructure Review** – authenticate SPF/DKIM/DMARC/BIMI status, TLS, reverse DNS, feedback loops.
+3. **Reputation Analysis** – evaluate Postmaster, SNDS, Talos, Barracuda, Spamhaus signals.
+4. **Audience Health** – inspect segmentation, engagement tiers, inactivity policies, data collection sources.
+5. **Content Audit** – scan for spam triggers, code issues, heavy imagery, link redirection.
+6. **Remediation Plan** – propose warmup ramps, segmentation filters, copy tweaks, infrastructure fixes.
+
+## Outputs
+- Deliverability diagnostic report (tables for reputation, infrastructure, audience, content).
+- Action plan prioritized by impact vs effort.
+- Monitoring checklist with KPIs and time horizons.
+
+## Agent/Skill Invocations
+- `deliverability-analyst` – leads investigation and remediation plan.
+- `deliverability` skill – references playbooks for IP warmups, segmentation adjustments, authentication.
+
+---