31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: community-advocacy-toolkit
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description: Playbook for activating current students, alumni, and partners as advocates.
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---
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# Community Advocacy Toolkit Skill
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## When to Use
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- Launching referral programs, ambassador cohorts, or testimonial drives.
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- Equipping community managers with repeatable advocacy motions.
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- Capturing social proof for campaigns, admissions events, or partner pitches.
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## Framework
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1. **Advocate Segments** – active students, alumni, faculty champions, employer partners.
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2. **Value Exchange** – define incentives (scholarships, swag, career access, recognition).
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3. **Activation Motions** – events, content spotlights, referral challenges, mentorship.
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4. **Governance** – guidelines, approval workflows, consent forms, brand usage.
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5. **Measurement** – referral volume, content reach, influence on enrollment/retention.
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## Templates
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- Advocate profile + consent form.
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- Campaign brief (goal, CTA, incentive, timeline, owner).
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- Reporting sheet linking advocacy activities to KPIs.
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## Tips
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- Rotate spotlights to keep communities inclusive and authentic.
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- Provide ready-to-use creative/toolkits so advocates can activate quickly.
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- Pair with `design-curriculum-partnership` and `launch-student-success-program` deliverables.
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---
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