32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: retention-ltv-playbook
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description: Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
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value.
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---
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# Retention & LTV Playbook Skill
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## When to Use
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- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
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- Benchmarking repeat purchase and churn signals by cohort.
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- Equipping lifecycle teams with proven offers, creative angles, and cadences.
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## Framework
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1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
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2. **Offer Library** – incentives mapped to cohort + margin guardrails.
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3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail).
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4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
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5. **Testing Roadmap** – prioritized experiments per lifecycle cohort.
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## Templates
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- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
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- Loyalty program tracker (points, tiers, redemption metrics).
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- Experiment log for retention tests with hypotheses + guardrails.
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## Tips
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- Align offers with merchandising calendar to prevent message fatigue.
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- Incorporate zero/first-party data capture prompts early in the lifecycle.
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- Pair with `launch-retention-program` for automated plan creation.
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---
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