32 lines
1.3 KiB
Markdown
32 lines
1.3 KiB
Markdown
---
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name: conversion-diagnostic-kit
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description: Structured approach for investigating funnel issues across e-commerce
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experiences.
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---
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# Conversion Diagnostic Kit Skill
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## When to Use
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- Sudden drops in conversion, AOV, or checkout completion.
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- Preparing experiment backlogs tied to funnel pain points.
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- Aligning engineering, UX, and marketing on remediation priorities.
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## Framework
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1. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics.
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2. **Segmentation Grid** – device, channel, geography, campaign, customer type.
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3. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment.
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4. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk.
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5. **Action Tracker** – link issues to owners, experiments, or engineering tickets.
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## Templates
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- Conversion diagnostic workbook (data inputs, findings, recommended tests).
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- Standup agenda for cross-functional conversion war rooms.
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- Experiment brief template with hypothesis, KPIs, guardrails.
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## Tips
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- Pair quant data with VOC clips for stakeholder alignment.
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- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
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- Use alongside `diagnose-conversion-drop` command for automated reporting.
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---
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