35 lines
1.6 KiB
Markdown
35 lines
1.6 KiB
Markdown
---
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name: plan-merchandising-campaign
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description: Builds an omni-channel merchandising + promo plan with assets, offers, and QA steps.
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usage: /e-commerce:plan-merchandising-campaign --theme "Holiday Warmup" --duration 3weeks --channels onsite,email,paid --targets revenue
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---
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# Command: plan-merchandising-campaign
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## Inputs
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- **theme** – campaign theme or hero storyline.
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- **duration** – timeframe (1week, 2weeks, 3weeks, month, quarter).
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- **channels** – onsite | email | sms | paid | organic | affiliates (comma-separated).
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- **targets** – focus KPI (revenue, aov, units, margin, subscribers).
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- **constraints** – optional inventory, margin, or ops notes.
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## Workflow
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1. **Brief Intake** – capture goals, audience, and inventory/promotional constraints.
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2. **Offer & Merch Strategy** – define bundles, discounts, cross-sells, and personalizations.
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3. **Channel Plan** – map creative + message cadences per channel with owners.
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4. **Execution Checklist** – outline CMS updates, QA steps, analytics tagging, and approvals.
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5. **Measurement Plan** – specify KPIs, dashboards, and readout cadence.
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## Outputs
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- Campaign brief with timeline, offers, assets, and channel plan.
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- Execution tracker with tasks, assignees, and QA checklist.
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- KPI dashboard spec or Looker/Sigma queries to monitor performance.
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## Agent/Skill Invocations
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- `growth-merchandising-director` – architects merchandising + onsite plan.
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- `conversion-ops-lead` – ensures tracking + QA requirements.
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- `merchandising-blueprint` skill – standardizes layouts, promo ladders, and content.
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- `retention-ltv-playbook` skill – adds lifecycle hooks for post-campaign nurture.
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---
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