35 lines
1.5 KiB
Markdown
35 lines
1.5 KiB
Markdown
---
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name: diagnose-conversion-drop
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description: Investigates funnel drop-offs, performance issues, and UX blockers for ecommerce sites.
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usage: /e-commerce:diagnose-conversion-drop --window 14d --segments mobile,paid_social --focus checkout
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---
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# Command: diagnose-conversion-drop
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## Inputs
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- **window** – lookback window (7d, 14d, 30d, campaign).
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- **segments** – comma-separated segments (device, channel, geography, campaign).
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- **focus** – funnel stage (landing, pdp, cart, checkout, post-purchase).
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- **include-voc** – true/false to ingest VOC/CSAT comments.
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- **format** – dashboard | memo | worksheet.
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## Workflow
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1. **Data Aggregation** – collect analytics, attribution, heatmap, replay, and performance metrics.
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2. **Segment Analysis** – compare segments vs baseline, highlight anomalies.
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3. **Root Cause Mapping** – correlate issues to UX, inventory, promo, or tech factors.
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4. **Experiment & Fix List** – prioritize remediations with impact/effort.
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5. **Packaging** – deliver requested format with visuals and recommended owners.
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## Outputs
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- Funnel diagnostic report with charts/tables per stage.
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- Prioritized issue + experiment backlog with severity.
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- Alert summary for site performance/checkout reliability.
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## Agent/Skill Invocations
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- `conversion-ops-lead` – drives diagnostics + recommendations.
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- `growth-merchandising-director` – reviews merchandising/promo impacts.
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- `conversion-diagnostic-kit` skill – ensures structured analysis.
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- `site-performance-watch` skill – layers in performance telemetry.
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---
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