31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: merchandising-blueprint
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description: Toolkit for planning promos, onsite placements, and channel coordination.
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---
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# Merchandising Blueprint Skill
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## When to Use
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- Building seasonal or always-on merchandising strategies.
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- Coordinating cross-channel launches (onsite, email, paid, affiliates).
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- Auditing current site experience for gaps or inconsistencies.
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## Framework
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1. **Calendar & Objectives** – map themes, KPIs, and inventory constraints.
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2. **Offer Architecture** – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
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3. **Experience System** – PDP optimizations, navigation, content modules, personalization rules.
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4. **Channel Alignment** – asset requirements, copy variations, QA checklists.
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5. **Measurement Loop** – KPI dashboards, readout cadence, learning archive.
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## Templates
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- Promo calendar spreadsheet with dependencies + owner columns.
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- Merchandising layout guide (homepage, PLP, PDP modules).
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- QA + launch checklist across CMS, analytics, and marketing tools.
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## Tips
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- Always link offers to inventory + margin guardrails to avoid over-discounting.
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- Coordinate creative refreshes with experiment timelines to isolate impact.
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- Pair with `plan-merchandising-campaign` for automation and tracking.
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---
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