---
name: plan-merchandising-campaign
description: Builds an omni-channel merchandising + promo plan with assets, offers, and QA steps.
usage: /e-commerce:plan-merchandising-campaign --theme "Holiday Warmup" --duration 3weeks --channels onsite,email,paid --targets revenue
---

# Command: plan-merchandising-campaign

## Inputs
- **theme** – campaign theme or hero storyline.
- **duration** – timeframe (1week, 2weeks, 3weeks, month, quarter).
- **channels** – onsite | email | sms | paid | organic | affiliates (comma-separated).
- **targets** – focus KPI (revenue, aov, units, margin, subscribers).
- **constraints** – optional inventory, margin, or ops notes.

## Workflow
1. **Brief Intake** – capture goals, audience, and inventory/promotional constraints.
2. **Offer & Merch Strategy** – define bundles, discounts, cross-sells, and personalizations.
3. **Channel Plan** – map creative + message cadences per channel with owners.
4. **Execution Checklist** – outline CMS updates, QA steps, analytics tagging, and approvals.
5. **Measurement Plan** – specify KPIs, dashboards, and readout cadence.

## Outputs
- Campaign brief with timeline, offers, assets, and channel plan.
- Execution tracker with tasks, assignees, and QA checklist.
- KPI dashboard spec or Looker/Sigma queries to monitor performance.

## Agent/Skill Invocations
- `growth-merchandising-director` – architects merchandising + onsite plan.
- `conversion-ops-lead` – ensures tracking + QA requirements.
- `merchandising-blueprint` skill – standardizes layouts, promo ladders, and content.
- `retention-ltv-playbook` skill – adds lifecycle hooks for post-campaign nurture.

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