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skills/merchandising-blueprint/SKILL.md

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+---
+name: merchandising-blueprint
+description: Toolkit for planning promos, onsite placements, and channel coordination.
+---
+
+# Merchandising Blueprint Skill
+
+## When to Use
+- Building seasonal or always-on merchandising strategies.
+- Coordinating cross-channel launches (onsite, email, paid, affiliates).
+- Auditing current site experience for gaps or inconsistencies.
+
+## Framework
+1. **Calendar & Objectives** – map themes, KPIs, and inventory constraints.
+2. **Offer Architecture** – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
+3. **Experience System** – PDP optimizations, navigation, content modules, personalization rules.
+4. **Channel Alignment** – asset requirements, copy variations, QA checklists.
+5. **Measurement Loop** – KPI dashboards, readout cadence, learning archive.
+
+## Templates
+- Promo calendar spreadsheet with dependencies + owner columns.
+- Merchandising layout guide (homepage, PLP, PDP modules).
+- QA + launch checklist across CMS, analytics, and marketing tools.
+
+## Tips
+- Always link offers to inventory + margin guardrails to avoid over-discounting.
+- Coordinate creative refreshes with experiment timelines to isolate impact.
+- Pair with `plan-merchandising-campaign` for automation and tracking.
+
+---