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skills/conversion-diagnostic-kit/SKILL.md

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+---
+name: conversion-diagnostic-kit
+description: Structured approach for investigating funnel issues across e-commerce
+  experiences.
+---
+
+# Conversion Diagnostic Kit Skill
+
+## When to Use
+- Sudden drops in conversion, AOV, or checkout completion.
+- Preparing experiment backlogs tied to funnel pain points.
+- Aligning engineering, UX, and marketing on remediation priorities.
+
+## Framework
+1. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics.
+2. **Segmentation Grid** – device, channel, geography, campaign, customer type.
+3. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment.
+4. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk.
+5. **Action Tracker** – link issues to owners, experiments, or engineering tickets.
+
+## Templates
+- Conversion diagnostic workbook (data inputs, findings, recommended tests).
+- Standup agenda for cross-functional conversion war rooms.
+- Experiment brief template with hypothesis, KPIs, guardrails.
+
+## Tips
+- Pair quant data with VOC clips for stakeholder alignment.
+- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
+- Use alongside `diagnose-conversion-drop` command for automated reporting.
+
+---