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skills/conversion-diagnostic-kit/SKILL.md

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+---
+name: conversion-diagnostic-kit
+description: Structured approach for investigating funnel issues across e-commerce
+  experiences.
+---
+
+# Conversion Diagnostic Kit Skill
+
+## When to Use
+- Sudden drops in conversion, AOV, or checkout completion.
+- Preparing experiment backlogs tied to funnel pain points.
+- Aligning engineering, UX, and marketing on remediation priorities.
+
+## Framework
+1. **Signal Stack** – analytics, heatmaps, session replay, VOC, performance metrics.
+2. **Segmentation Grid** – device, channel, geography, campaign, customer type.
+3. **Issue Taxonomy** – UX friction, merchandising mismatch, technical/performance, policy/payment.
+4. **Prioritization Model** – score by impact, confidence, effort, and guardrail risk.
+5. **Action Tracker** – link issues to owners, experiments, or engineering tickets.
+
+## Templates
+- Conversion diagnostic workbook (data inputs, findings, recommended tests).
+- Standup agenda for cross-functional conversion war rooms.
+- Experiment brief template with hypothesis, KPIs, guardrails.
+
+## Tips
+- Pair quant data with VOC clips for stakeholder alignment.
+- Keep diagnostics lightweight (48-hour turnaround) for high-velocity campaigns.
+- Use alongside `diagnose-conversion-drop` command for automated reporting.
+
+---

skills/merchandising-blueprint/SKILL.md

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+---
+name: merchandising-blueprint
+description: Toolkit for planning promos, onsite placements, and channel coordination.
+---
+
+# Merchandising Blueprint Skill
+
+## When to Use
+- Building seasonal or always-on merchandising strategies.
+- Coordinating cross-channel launches (onsite, email, paid, affiliates).
+- Auditing current site experience for gaps or inconsistencies.
+
+## Framework
+1. **Calendar & Objectives** – map themes, KPIs, and inventory constraints.
+2. **Offer Architecture** – hero promos, bundles, cross-sell ladders, loyalty tie-ins.
+3. **Experience System** – PDP optimizations, navigation, content modules, personalization rules.
+4. **Channel Alignment** – asset requirements, copy variations, QA checklists.
+5. **Measurement Loop** – KPI dashboards, readout cadence, learning archive.
+
+## Templates
+- Promo calendar spreadsheet with dependencies + owner columns.
+- Merchandising layout guide (homepage, PLP, PDP modules).
+- QA + launch checklist across CMS, analytics, and marketing tools.
+
+## Tips
+- Always link offers to inventory + margin guardrails to avoid over-discounting.
+- Coordinate creative refreshes with experiment timelines to isolate impact.
+- Pair with `plan-merchandising-campaign` for automation and tracking.
+
+---

skills/retention-ltv-playbook/SKILL.md

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+---
+name: retention-ltv-playbook
+description: Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
+  value.
+---
+
+# Retention & LTV Playbook Skill
+
+## When to Use
+- Designing lifecycle journeys (onboarding, loyalty, win-back, VIP).
+- Benchmarking repeat purchase and churn signals by cohort.
+- Equipping lifecycle teams with proven offers, creative angles, and cadences.
+
+## Framework
+1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs.
+2. **Offer Library** – incentives mapped to cohort + margin guardrails.
+3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail).
+4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance.
+5. **Testing Roadmap** – prioritized experiments per lifecycle cohort.
+
+## Templates
+- Journey storyboard (touchpoint, trigger, creative brief, offer, KPI).
+- Loyalty program tracker (points, tiers, redemption metrics).
+- Experiment log for retention tests with hypotheses + guardrails.
+
+## Tips
+- Align offers with merchandising calendar to prevent message fatigue.
+- Incorporate zero/first-party data capture prompts early in the lifecycle.
+- Pair with `launch-retention-program` for automated plan creation.
+
+---

skills/site-performance-watch/SKILL.md

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+---
+name: site-performance-watch
+description: Monitoring and alerting framework for ecommerce site speed, errors, and
+  uptime.
+---
+
+# Site Performance Watch Skill
+
+## When to Use
+- Setting up proactive monitoring during campaigns or launches.
+- Investigating conversion drops tied to latency or availability issues.
+- Communicating performance incidents to merchandising and engineering teams.
+
+## Framework
+1. **KPI Stack** – FCP, LCP, CLS, TTFB, checkout API latency, error rates, uptime.
+2. **Segmentation** – device, geography, browser, promotion, traffic source.
+3. **Alerting Rules** – thresholds, aggregation windows, escalation paths, war-room triggers.
+4. **Diagnostics** – logging, tracing, screenshot/session replay hooks.
+5. **Comms Kit** – stakeholder updates, status pages, rollback plans.
+
+## Templates
+- Performance scorecard with spark lines + thresholds.
+- Incident log template with root cause, mitigation, and follow-up tasks.
+- Escalation matrix covering engineering, DevOps, merchandising, and CX leads.
+
+## Tips
+- Pair synthetic monitoring with RUM data to catch both systemic and localized issues.
+- Freeze experiment/merch changes when performance breaches critical thresholds.
+- Use alongside `diagnose-conversion-drop` to correlate experience and performance data.
+
+---