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commands/launch-retention-program.md

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+---
+name: launch-retention-program
+description: Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.
+usage: /e-commerce:launch-retention-program --segment lapsing --channels email,sms --objective repeat_rate --window 60d
+---
+
+# Command: launch-retention-program
+
+## Inputs
+- **segment** – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
+- **channels** – comma-separated list (email, sms, push, in-app, direct-mail).
+- **objective** – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
+- **window** – timeframe for program rollout (30d, 60d, quarter).
+- **offers** – optional CSV/JSON of promo constraints or loyalty incentives.
+
+## Workflow
+1. **Segment Analysis** – review purchase history, product affinity, and channel performance for the segment.
+2. **Journey Design** – map messaging arcs, offers, and triggers across the selected channels.
+3. **Enablement Pack** – produce creative briefs, personalization tokens, and QA requirements.
+4. **Measurement Setup** – define KPIs, dashboards, and test/holdout structure.
+5. **Action Tracker** – assign owners, deadlines, and follow-up cadence for launch + iteration.
+
+## Outputs
+- Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
+- KPI + experiment plan with dashboards/queries to monitor results.
+- Execution checklist with QA steps, segmentation logic, and escalation paths.
+
+## Agent/Skill Invocations
+- `lifecycle-retention-architect` – architects journeys + measurement.
+- `growth-merchandising-director` – aligns offers + inventory constraints.
+- `retention-ltv-playbook` skill – enforces lifecycle structure + offer guidance.
+- `conversion-diagnostic-kit` skill – validates funnel health before/after launch.
+
+---