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commands/diagnose-conversion-drop.md

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+---
+name: diagnose-conversion-drop
+description: Investigates funnel drop-offs, performance issues, and UX blockers for ecommerce sites.
+usage: /e-commerce:diagnose-conversion-drop --window 14d --segments mobile,paid_social --focus checkout
+---
+
+# Command: diagnose-conversion-drop
+
+## Inputs
+- **window** – lookback window (7d, 14d, 30d, campaign).
+- **segments** – comma-separated segments (device, channel, geography, campaign).
+- **focus** – funnel stage (landing, pdp, cart, checkout, post-purchase).
+- **include-voc** – true/false to ingest VOC/CSAT comments.
+- **format** – dashboard | memo | worksheet.
+
+## Workflow
+1. **Data Aggregation** – collect analytics, attribution, heatmap, replay, and performance metrics.
+2. **Segment Analysis** – compare segments vs baseline, highlight anomalies.
+3. **Root Cause Mapping** – correlate issues to UX, inventory, promo, or tech factors.
+4. **Experiment & Fix List** – prioritize remediations with impact/effort.
+5. **Packaging** – deliver requested format with visuals and recommended owners.
+
+## Outputs
+- Funnel diagnostic report with charts/tables per stage.
+- Prioritized issue + experiment backlog with severity.
+- Alert summary for site performance/checkout reliability.
+
+## Agent/Skill Invocations
+- `conversion-ops-lead` – drives diagnostics + recommendations.
+- `growth-merchandising-director` – reviews merchandising/promo impacts.
+- `conversion-diagnostic-kit` skill – ensures structured analysis.
+- `site-performance-watch` skill – layers in performance telemetry.
+
+---