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commands/diagnose-conversion-drop.md

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+---
+name: diagnose-conversion-drop
+description: Investigates funnel drop-offs, performance issues, and UX blockers for ecommerce sites.
+usage: /e-commerce:diagnose-conversion-drop --window 14d --segments mobile,paid_social --focus checkout
+---
+
+# Command: diagnose-conversion-drop
+
+## Inputs
+- **window** – lookback window (7d, 14d, 30d, campaign).
+- **segments** – comma-separated segments (device, channel, geography, campaign).
+- **focus** – funnel stage (landing, pdp, cart, checkout, post-purchase).
+- **include-voc** – true/false to ingest VOC/CSAT comments.
+- **format** – dashboard | memo | worksheet.
+
+## Workflow
+1. **Data Aggregation** – collect analytics, attribution, heatmap, replay, and performance metrics.
+2. **Segment Analysis** – compare segments vs baseline, highlight anomalies.
+3. **Root Cause Mapping** – correlate issues to UX, inventory, promo, or tech factors.
+4. **Experiment & Fix List** – prioritize remediations with impact/effort.
+5. **Packaging** – deliver requested format with visuals and recommended owners.
+
+## Outputs
+- Funnel diagnostic report with charts/tables per stage.
+- Prioritized issue + experiment backlog with severity.
+- Alert summary for site performance/checkout reliability.
+
+## Agent/Skill Invocations
+- `conversion-ops-lead` – drives diagnostics + recommendations.
+- `growth-merchandising-director` – reviews merchandising/promo impacts.
+- `conversion-diagnostic-kit` skill – ensures structured analysis.
+- `site-performance-watch` skill – layers in performance telemetry.
+
+---

commands/launch-retention-program.md

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+---
+name: launch-retention-program
+description: Builds lifecycle journeys, loyalty mechanics, and measurement plan to improve repeat purchase and LTV.
+usage: /e-commerce:launch-retention-program --segment lapsing --channels email,sms --objective repeat_rate --window 60d
+---
+
+# Command: launch-retention-program
+
+## Inputs
+- **segment** – lifecycle cohort (new, active, lapsing, churned, vip, subscription).
+- **channels** – comma-separated list (email, sms, push, in-app, direct-mail).
+- **objective** – metric to improve (repeat_rate, ltv, subscription_save, loyalty_engagement).
+- **window** – timeframe for program rollout (30d, 60d, quarter).
+- **offers** – optional CSV/JSON of promo constraints or loyalty incentives.
+
+## Workflow
+1. **Segment Analysis** – review purchase history, product affinity, and channel performance for the segment.
+2. **Journey Design** – map messaging arcs, offers, and triggers across the selected channels.
+3. **Enablement Pack** – produce creative briefs, personalization tokens, and QA requirements.
+4. **Measurement Setup** – define KPIs, dashboards, and test/holdout structure.
+5. **Action Tracker** – assign owners, deadlines, and follow-up cadence for launch + iteration.
+
+## Outputs
+- Lifecycle journey blueprint (touchpoints, triggers, offers, assets).
+- KPI + experiment plan with dashboards/queries to monitor results.
+- Execution checklist with QA steps, segmentation logic, and escalation paths.
+
+## Agent/Skill Invocations
+- `lifecycle-retention-architect` – architects journeys + measurement.
+- `growth-merchandising-director` – aligns offers + inventory constraints.
+- `retention-ltv-playbook` skill – enforces lifecycle structure + offer guidance.
+- `conversion-diagnostic-kit` skill – validates funnel health before/after launch.
+
+---

commands/plan-merchandising-campaign.md

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+---
+name: plan-merchandising-campaign
+description: Builds an omni-channel merchandising + promo plan with assets, offers, and QA steps.
+usage: /e-commerce:plan-merchandising-campaign --theme "Holiday Warmup" --duration 3weeks --channels onsite,email,paid --targets revenue
+---
+
+# Command: plan-merchandising-campaign
+
+## Inputs
+- **theme** – campaign theme or hero storyline.
+- **duration** – timeframe (1week, 2weeks, 3weeks, month, quarter).
+- **channels** – onsite | email | sms | paid | organic | affiliates (comma-separated).
+- **targets** – focus KPI (revenue, aov, units, margin, subscribers).
+- **constraints** – optional inventory, margin, or ops notes.
+
+## Workflow
+1. **Brief Intake** – capture goals, audience, and inventory/promotional constraints.
+2. **Offer & Merch Strategy** – define bundles, discounts, cross-sells, and personalizations.
+3. **Channel Plan** – map creative + message cadences per channel with owners.
+4. **Execution Checklist** – outline CMS updates, QA steps, analytics tagging, and approvals.
+5. **Measurement Plan** – specify KPIs, dashboards, and readout cadence.
+
+## Outputs
+- Campaign brief with timeline, offers, assets, and channel plan.
+- Execution tracker with tasks, assignees, and QA checklist.
+- KPI dashboard spec or Looker/Sigma queries to monitor performance.
+
+## Agent/Skill Invocations
+- `growth-merchandising-director` – architects merchandising + onsite plan.
+- `conversion-ops-lead` – ensures tracking + QA requirements.
+- `merchandising-blueprint` skill – standardizes layouts, promo ladders, and content.
+- `retention-ltv-playbook` skill – adds lifecycle hooks for post-campaign nurture.
+
+---