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commands/launch-brand-kit.md
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---
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name: launch-brand-kit
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description: Packages updated brand guidelines, assets, and enablement resources for GTM teams.
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usage: /design-creative:launch-brand-kit --audience "marketing,sales,product" --includes "logo,templates,messaging" --launch 2025-12-01
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---
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# Command: launch-brand-kit
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## Inputs
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- **audience** – teams to notify (marketing, sales, product, success, partners).
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- **includes** – components to package (logo, templates, messaging, photography, motion).
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- **launch** – go-live date for the brand kit.
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- **channels** – optional distribution channels (Notion, Figma, email, LMS).
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- **training** – true/false to include enablement session outline.
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## Workflow
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1. **Inventory & Audit** – gather latest brand assets, guidelines, and approvals.
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2. **Packaging** – organize kits (logos, typography, color, templates, messaging) with metadata.
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3. **Communication Plan** – craft announcements, changelog, and adoption instructions.
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4. **Enablement Plan** – outline training session, office hours, and certification checklists if enabled.
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5. **Measurement** – define adoption metrics (downloads, requests, usage feedback) and feedback loop.
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## Outputs
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- Brand kit index with download links and usage guidance.
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- Communication + enablement plan.
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- Adoption tracker template with KPIs and feedback log.
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## Agent/Skill Invocations
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- `brand-strategist` – ensures messaging + guidelines are up to date.
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- `creative-director` – reviews visual direction and approvals.
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- `design-ops-lead` – manages asset packaging + access.
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- `brand-governance` skill – enforces versioning + usage policies.
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- `enablement-kit` skill – builds training plan + feedback forms.
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---
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