31 lines
1.2 KiB
Markdown
31 lines
1.2 KiB
Markdown
---
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name: adoption-playbook
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description: Structured guide for designing and executing customer adoption programs.
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---
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# Adoption Playbook Skill
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## When to Use
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- Launching onboarding/adoption initiatives for new segments or products.
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- Refreshing adoption strategies after major roadmap or packaging changes.
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- Standardizing enablement for CS, product, and marketing partnerships.
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## Framework
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1. **Persona & Journey Mapping** – goals, blockers, success metrics, critical milestones.
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2. **Play Matrix** – channel x milestone view of actions, owners, cadences, and triggers.
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3. **Content Library** – templates for comms, workshops, office hours, and enablement assets.
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4. **Measurement Plan** – activation, usage, sentiment, expansion metrics with thresholds.
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5. **Feedback Loop** – qualitative signals, experiment backlog, and improvement tracker.
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## Templates
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- Journey table (milestone, trigger, action, owner, KPI).
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- Adoption campaign brief with creative/copy checklist.
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- Weekly adoption standup agenda and notes doc.
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## Tips
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- Anchor each milestone on a clear customer outcome, not just feature usage.
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- Pair with `build-adoption-program` command for automated blueprints.
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- Archive playbook iterations to show impact in QBR/EBR storytelling.
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---
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